- March 14, 2018
- Posted by: Adela Smadea
- Category: Marketing
These days, creating a successful blog (regardless of what your goals are) is incredibly successful. Just to get an idea of your competition, more than 80 million blog posts are published every month only on WordPress. If we take Tumblr, Blogger, Joomla and other platforms into account, it’s safe to say that you need a solid strategy to stand out from the crowd. But how do you do it?
Of course, the main requirement is to share high-quality stuff with your selected audience. Stolen content, pixelated images and cheesy quotes won’t impress anyone now – on the contrary.
However, even extraordinary content is nearly impossible to be noticed unless you have the right tools and techniques to promote it. Here are three essential things you need to growth hack your blog.
#1 Write Posts That Increase Blog Traffic
If you want traffic, the first thing you need to do is to give quality – not just for your readers, but for search engines too. However, as you already know, good content can be delivered in a wide range of forms and the key to gaining popularity is to be different.
The strategy most blogs use is to post short articles (up to 500 words) at least a couple of times a week. Yes, it works for some, but focusing on quality rather than frequency may work even better.
What to try out: If you’re used to publishing multiple short posts a week, you probably already know the outcome of that. Next week, instead of posting four 500-word articles, post a 2,000-words long content piece and see how the public reacts. Make sure to add photos, videos, make it informative and fun at the same time. Not only will users spend more time on your site, but they may become even more loyal since you could entertain them for a longer amount of time.
As a secret tip, posts that have an average of 1,890 words also appear in the first page of Google search results. Isn’t that what we all dream of?
#2 Work on Backlinks and Shares More
Aside from article length, the number of backlinks also strongly affects blog traffic performance as well. Simply said, the more shares and links your posts gets, the higher it ranks in Google. But nothing happens overnight.
With so many interesting things online, people are much more selective in terms of what they’re sharing. That’s exactly why you need to give them a push to do it. Here are a couple of tips to make people more likely to share:
- Reach out to influencers. One of the easiest ways to get your posts shared is to contact online influencers and simply ask them to link back to your website. Buzzsumo is a great platform to find the right people.
- Create relationships. The more people know about you, the more likely they are to share your work. Whether it’s social media, blogging or e-mail marketing, make sure to put as much information about you as possible. Write about your cause, share your dreams and people will see you as a trustworthy person, even a friend. They’ll want to support you more.
#3 Use Infographics
Studies proved long ago that nearly 65% of people are visual learners. This means that plain text laid on a page will never attract them as much as information displayed in an interactive way. Thus, the number of companies relying on infographics rather than text is continuously growing.
Here is a real life example. The KISSmetrics platform got 2 million visitors, 41,142 backlings and 20,859 Facebook likes with just 47 infographics. That’s about how much power you can get by creating them.
One of your best shots at integrating this tool is to combine it with plain text and photos. Basically, what you do is gather as many successful techniques in a single, powerful post.