- August 27, 2018
- Posted by: Ana Costea
- Category: Social Media
Even if you’re a beginner, you probably know what social media marketing is and, if you don’t, it represents a process of building awareness about you, your products and services through many social media channels. The whole idea is to drive traffic to your website for increasing the visibility of your services. Gaining more followers means finding more customers. So? What are you waiting for? Get in touch with the most popular social media networks! (Facebook, Twitter, Pinterest, Instagram and YouTube)
Decide which social media platform or platforms to use
When you’re new in this social media world, choose one or two social media platforms that suits your needs and focus on those rather than trying hard to work on all platforms. Many beginners make this mistake and that’s why so many of them quit having no profit at all. Choosing the best platform for you shouldn’t be hard, all you need to do is to find the influencers of your niche and analyze where they have success.
Optimize your social media profiles
If you decided which social media tools you’ll use, the next thing you should do is to optimize your profiles on those sites. This is probably the best way to increase your chances of getting more followers. Using a real photo, writing a good description about your company or yourself and adding a link to your website and some useful rules to apply to all sites.
Connect your website or blog with your social media pages
Connecting your website with your social media pages is an important step to succeed. The tricky part is that you need to follow some rules for each platform. A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page.
Add social media buttons on your website
Your followers need to share your content so that’s why is important to add social media buttons on your website. There are many plugins and ways to add social media buttons—just search Google typing “how to add social media buttons to xxxx” and replace xxxx with the platform you use. When it comes to web design, try to keep the social media buttons above the fold to increase exposure and make them big to get more clicks.