- September 8, 2018
- Posted by: Ana Costea
- Category: Social Media
Instagram is thriving, and it has a huge source of add revenue that’s why analysts see Instagram as the new engine behind Facebook’s growth as a company. According to Forrester, engagement—measured by likes, shares and comments from consumers—is also off the chart, boasting a rate of 4.21%. That’s 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Check out 5 tactics to increase Instagram engagement!
Know how often to post
Being active is one of the most important things to boost your engagement rates—but how often? According to studies, the sweet spot is a consistent 1-2 posts a day. Knowing when the best time to post on Instagram is also critical especially when dealing with Instagram’s algorithmic timeline.
Tell a story
Sometimes you forget that social network is supposed to be an inspiration platform, so you can attract audiences through images and video. Become a storyteller to maximize your engagement rates! Make sure you write short stories or try to share user-generated content.
Make your Instagram branding matter
The three C’s of boosting your Instagram engagement are: clarity, consistency and creativity. Create style patterns to help your images look fresh, know your hash tags, listen to your followers and you will build up engagement and loyalty.
Use Instagram’s video ad formats
With 75% of Instagrammers stating that they take actions “like visiting sites, searching, or telling a friend” after being influenced by a post, mastering the platform’s range of advertisement formats is crucial. Instagram video formats are a very valuable tool you should take advantage of to target a selected audience.
Try Instagram filters and third-party apps
It’s important for your brand to use Instagram filters and apps that are available to marketers. Instagram’s most popular feature among marketers is the filter options because it offers you the opportunity to be different. According to a WebDam social media report, 60% of the best-performing brands on Instagram use the same filter each and every time they post.