Stagnation is probably one of the most difficult stages of a business – and unfortunately, it happens to everyone at some point. Regardless of the strategies you apply, there is just no spike in numbers.
Whenever this happens, I always like to go back to basics. Although trends are always changing, there are a few marketing hacks that continue to work every time. One of the biggest mistakes businessmen make today is to get so caught up in developing new, unique tactics that they overlook the most effective methods of increasing virtual traffic.
With that in mind, let’s have a look at 5 essential marketing hacks that help your business to keep growing online:
- Post video content
If one photo is worth a thousand words, imagine what a good video can mean to your audience! During a 2019 study published by Wyzowl, 84% of participants said they were convinced to make a purchase after watching a video.
If you’re still not sharing this type of content with your audience, there are plenty of resources that can help you get started (you can check out this list of video editing software recommended to beginners).
- Always check your data
Not everyone enjoys working with numbers, but they can be your best friend when it comes to growing a business. Collecting data can reveal essential information about your customers, such as their interests and purchases. Furthermore, analyzing data tells you which of your ads are working and if an idea is worth turning into reality. Most experts agree that data-driven decisions are the best way of increasing your sales.
- Make it mobile friendly
Early 2020 data shows that 51% of the website traffic worldwide comes from mobile devices. Right now, it’s crucial to make your website and social media content as mobile-friendly as possible. What does it mean? It means quick navigation, eye-catching display and content that matches a mobile screen.
Extra tip: Apps are a great way to make your customers more loyal; whether it’s an online shop, blog or even a game, it’s time to bring your business in that area as well.
Read more about how mobile is taking over the virtual market experience
- Involve the audience
Happy customers love being a part of your business, so why not use it to your advantage? Here are a few simple ideas that can work for any business category:
- At the end of a purchase, leave a feedback and/or rating system for your customers
- Ask happy customers to film short testimonials (video is best, remember?)
- Listen to your community
Data is a great way of making good business decisions and multiple purchases must mean you’re delivering a great product. However, the very best way to improve is also the easiest: ask your audience how you can improve.
Yes, it’s that easy. The only expert whose opinion truly matters for your future sale numbers is, well, your client – especially after buying and testing your products or services.
