- February 17, 2021
- Posted by: Adela Smadea
- Category: Innovation
If there’s one thing we know for sure, it’s that 2020 has been a year of reset for all of us. Although we’re facing an uncertain future right now, the pandemic year gave us time to think through our decision and find inspiration in new ways.
Of course, that’s not to say last year has been easy: many promising businesses failed before even getting started, while others had been barely hanging on.
In 2021, we should be more determined than ever to find new ways to thrive because there’s only one universal truth in all domains: life goes on.
To help you get started on the right track, we’ve prepared 8 marketing tips used by some of the top experts in the industry. Some may be inspiring, some may give you general guidance you can apply to your own goals, but they all have one thing in common – proving that we can still succeed in this unprecedented situation.
- Enhancing your community
In 2020, we’ve learned to rely on technology for all types of communication and this trend is expected to increase in 2021. People are now looking for virtual socialization more than ever, so if you don’t have an online community set up yet, it’s about time you did it!
Communities such as SalesHacker and RevGenius are doing a great job at promoting key features of a platform that increases customer loyalty: sharing personal and professional experiences, offering and receiving support, staying on top of the news or voting for new initiatives.
Note that creating a community isn’t enough, though. Users love to see your implication, so sharing inside tips and tricks about your business or offering special promotions for members of your group can bring loyalty and ultimately skyrocket your sale numbers.
- Upgrading your email design
Since we’re spending so much time online right now, staying focused is more difficult than ever. This brings a new challenge for us, marketers, as we have to increase our efforts to keep customers engaged with every newsletter.
For one, this means that you should optimize your content as much as possible by offering information quickly in a fun, engaging way. And while it may seem tempting to add more color or photos, it’s best to avoid such initiatives: in an era when everyone is overwhelmed by content, less can truly mean more for your engagement rate.
- Rise above the competition
Following your competition is a key part of your business development. In more simple terms, experts recommend having a close look at each of your competitors and find out how you could improve certain features or services in a unique way so they match your company.
One of the most effective ways of staying unique among so many other businesses in the same domain is to simply share personal experiences and plans. For example, most successful companies nowadays are sharing behind-the-scenes content from their workplace or revealing their sources of inspiration. This type of content brings people closer while increasing their trust and loyalty.
- Live videos and/or webinars
I’ve said it before and I’ll say it again: video is the future of our virtual generation. After all, if a picture is worth a thousand words, can you even imagine the psychological impact of a high quality, engaging video?
Aside from integrating videos to the content you’re sharing regularly on your website and social media, make sure to make webinars part of your routine as well. Live videos are very powerful because they help you create an authentic connection with your viewers; they help you interact quickly and, if you share useful information, they’re the best tool to increase your conversion rate.