- February 9, 2022
- Posted by: Alexandra Istrate
- Category: Business plans, Innovation
In 2020 when the pandemic hit, millions of businesses were shut down, people had to be let go from their jobs, and many had their hours cut down. But it made people open start-ups, start other ventures, and launch small businesses.
Now, two years after this whole nightmare began, people are second-guessing what the biggest trends will be for small businesses going forward. Let’s see what entrepreneurs think will impact their small businesses:
Different values and a brand new attitude
The pandemic has taught us lots of things, including that the time spent with our loved ones, matters the most. So, they will not choose to work in places that will not value the work-life balance. In 2022, businesses will have to learn how to put people first in order to thrive in this demanding market.
Online community support
For a small business, it’s important to connect and form a bond with their online audiences. And to be honest they are even better at it than big companies. In addition, the online communities work better with small ventures to create personalized offerings and products.
These kinds of enterprises get a lot of support coming from communities and it’s also benefiting local economies.
Freelancers will be a key factor
Nowadays, more and more companies are relying on freelancers. Everyone is looking forward to getting more flexibility at the workplace, and hiring more freelancers will be one step closer for businesses to show improved quality of life for their employees.
More frequent use of marketing tools
Digitalization and automatization are two very important aspects when it comes to any part of a business. So, the use of the most reliable marketing tools should become more frequent.
Having remote job opportunities
After two years working during a pandemic, we have the certainty that we can work in a remote environment. Some employees are even showing signs of increased productivity and quality of life while working remotely.
It also raises flexibility and shows availability for more and more candidates. In addition, it’s a step in proving to employees that they are valued, and so is their time and work.
Access to promotional tools
Digital advertising tools have completely changed the branch. It helped businesses create a relationship directly with their customers, made their experience easier and unforgettable. What would be an even bigger advantage to small businesses would be having a broader portfolio of tools and more accessibility to them.