- March 14, 2022
- Posted by: Andreea Cibotariu
- Category: Marketing
If you’ve watched the recent marketing trends, you already know that influencer marketing is here for the long run, establishing itself as a great and necessary part of the strategy behind many brand campaigns.
Given the fact that social media and the public are constantly changing and evolving, all of us want to be informed about what’s going on. We were curious about that, so we did a bit of research.
Let’s take a look at the 5 best influencer marketing trends that won’t go away any time soon!
P.S.: You can learn how to use them to grow your business!
1. Nano and micro-influencers have a strong voice
Before we say more about this, we have to make a few things clear: there are many types of influencers, from nano to mega, as you can see in the list below:
- nano – 500 followers to 10k;
- micro – between 10k-100k;
- mid – 100k-500k;
- macro – 500k-1m;
- mega – over 1m followers.
The important thing is: How do you know what type of influencer is the most suitable for your business?
A lot of people tend to believe that macro and mega are the most important ones because they can reach an extreme amount of people, but the truth is that nano and micro are the ones who obtain the highest engagement rate.
That is because the audience identifies with them and they receive the influencers’ recommendations as coming from a friend or someone they feel close to.
2. Experiences matter
The majority of brands are looking for word-of-mouth and customer attention nowadays. We live in a world where we easily get sick of seeing a lot of advertising campaigns.
This is why everyone is focused on word-of-mouth. It’s easier to follow it and to engage with potential consumers. People are curious to see other people’s experiences, so when an influencer they value shares their story with them, they are more likely going to follow them.
However, the word experience doesn’t mean only influencer reviews, but the way potential customers interact with the brand, from the product features and qualities to packing, and even client service.
The main objective is to create a unique experience that customers can’t wait to talk about and share with other people!
3. There is no need for perfection – everyone wants authenticity
In recent years, we have noticed an increase of people who use social media, including influencers and all public figures, that started to show more reality in their content, whether it’s pictures or videos.
Think about the body positivity movement, where many female influencers shared photos of themselves where they showed what their bodies actually looked like.
What does this have to do with any brand, you might ask?
Well, if you team up with a popular influencer to create real and authentic content, that doesn’t look airbrushed, like it usually looks in ads, this will be to your benefit.
The reason being is that people are looking up to those who are not afraid to show the real side of things, instead of trying to fit in or focus on aesthetics.
4. Video rules
As we already know, TikTok is very popular among people who are constantly present on social media. Instagram saw that and they came up with a feature that is similar to TikTok, called Reels.
To use this to your advantage, pick the right type of influencers for your brand and let them create video content for you! It will do wonders for your business, especially given the fact that it is easy for users to get engaged and to receive information!
5. Brand ambassadors
We already are aware of the fact that a collaboration between a brand and an influencer will work well regarding sales and engagement, but a one-time project isn’t enough.
When you choose to work with someone for an extended period, people tend to associate them with your business. In addition to that, when you do something often, it is easier to be observed and remembered.
…If you want to freshen up your brand, we totally recommend trying out influencer marketing! Trust us, it’s great!