- April 21, 2023
- Posted by: Andra Oneata Radulescu
- Category: Marketing
A new year has just started, and you have a lot of work to do if you want to grow your business. One essential step that can help you achieve this is knowing how digital marketing works. You want to be the best at promoting your business and increasing brand awareness, isn’t it?
But the always-changing nature of digital marketing can raise many challenges, and this could lead to mistakes that harm your marketing campaigns.
In order to avoid that, you should be aware of the most common digital marketing mistakes that many of us can make without even realizing it. Whether you have a lot of experience in this field and consider yourself a veteran or you have just started to learn the secrets of digital marketing, this article will help you improve your marketing strategy and also achieve your business goals.
1. You forget about mobile users
It is 2023, and most of us have cell phones that we use for many other purposes than making calls. This is also the case for your customers. Their phones are portals that deliver content to them, be it through social media platforms such as Instagram and Facebook or through search engines.
So, since a large portion of your audience is a cell phone user, it is probably a good idea to not forget about them and try to reach them. But how can you do that?
First of all, you should make sure that your website is well-optimized and mobile-friendly. Most users will not stay for too long on a website that is difficult to navigate from their phones. Second, you need to create a mobile app for your business. Again, the app should be optimized for mobile use and easy to access and navigate.
2. You don’t have a blog on your website
Every business that wants to get big should have a website. Many times, your website is the first thing that people check when they want to see if your services are what they need or not. That’s why you should be very careful when building your webpage and make it as good as you can.
One important aspect that gets overlooked easily is the blog section of your page. You might wonder why you need to have a blog. The answer is simple: blogs are assets that can greatly help you with SEO because you can write articles that focus on topics that are relevant to your business.
When a potential customer is searching for a problem they want to solve, the appropriate keywords might lead them to your page. Also, a blog is a great way to keep your customers loyal. But you have to keep this in mind: all of your posts should be relevant to the people who read them. Don’t just create content for the sake of creating content.
3. You overlook the importance of customer loyalty
What do you think is harder to do – getting new customers or keeping the ones you already have? One general and well-known fact is that it is always harder to acquire new customers. And that’s why customer loyalty is a must for every business.
Just because you think that now you have a decent amount of customers and you want new ones, it doesn’t mean that it is okay to not pay attention to the people who actually helped you grow, in this case, your old customers.
If people think that your services are not useful to them anymore, they will not hesitate to stop using them, and it will be a lot harder, if not impossible, to get them back.
That is why you should always take care of your loyal customers. Also, a happy customer will always be eager to spread the word about your business.
4. You are not measuring ROI
ROI, also known as return on investment, shows you how good your marketing campaign is. More specifically, it tells you how much money the campaigns made for your business. Only from there could you tell that ROI is something you should care about. How can you know how well your marketing campaigns are performing if you don’t have this essential insight?
In order to measure ROI you will need to use special analytics tracking tools. The good news is that you can easily find them, and most of them are easy to use and understand. The data that you can extract using the return on investment can provide you with many essential tips that can help you grow your business, such as what your customers like, where your leads are coming from, and many more.
5. You are not aware of the power of email marketing
Email is one of the best channels you can use to engage and stay connected with your customers. You can send them special offers and deals or updates, and this can help keep them loyal and well-informed.
Any business that wants to grow should have a good email marketing strategy that will keep the customers engaged. Before doing this, it would be useful to know what your target audience wants to hear and create a strong plan in order to deliver what they need.
Without an email marketing campaign, you can miss out on many great opportunities and will have a hard time maintaining a constant and reliable connection with your customers.