Need new ways to drive more traffic to your website? Consider an SEO strategy!
78% of Americans use the Internet to find what they need more than once a week. And 21% search daily. The truth is that online search is, more often than not, the starting point of a local consumer’s quest for products and services.
So, to attract more local customers, not to mention sales, in this digital age, you need to begin by having a solid SEO strategy. Utilizing search engine optimization boosts your rankings, meaning more people can find and contact your business.
But navigating this new world of digital marketing can take time and effort. So, where do you begin? At Inedit Agency, we strive to help our customers gain traction in the digital world.
Let’s start by reviewing 10 SEO strategies to help you gain more visibility and boost your business!
First things first: Is the information on your website accurate?
Google values the searcher experience above all else. Therefore, outdated or inaccurate information that negatively impacts the searcher experience is considered a liability and can hinder your visibility significantly.
Wherever someone encounters your business online, their experience should flow seamlessly. And seeing various versions of crucial business data around the web makes it challenging for search engines to know what’s accurate.
Given that Google wants to give everyone the best possible answer to their query, you don’t want the algorithm questioning whether your site is trustworthy.
For this SEO strategy we recommend using a tool like Semrush or Moz to automate scanning for business listings and monitor your site’s accuracy.
What does your Google Business Profile look like?
Even though Google may draw local business information from various directories, sites, and networks around the web, it looks to its profiles as the ultimate source about any local business.
Previously known as the Google My Business program, these profiles have grown more prosperous and interactive recently. And with these updates, this SEO strategy has also become more useful for local searchers.
Today, these profiles not only provide essential business information like your location and contact information but they also allow you to:
-Actively share health and safety information, distinguishing features, payment methods, and more with Attributes.
-Showcase offers, events, and more with Google Posts.
-Help searchers understand their experience at your business with various high-quality photos and videos.
-Interact with customers via Messaging and Q&A.
Create quality content
Content is how all your information will be delivered to your audience. But your small business isn’t just going up against companies like yours in the search results.
You’re also running against big brands, informational websites, media publications, local review sites, and other sources that create relevant content for your services. We hate to break it to you, but the bar is high, which means your content must be outstanding to stand out.
But before you start churning out blog post after blog post, take the time to create a content SEO strategy that corresponds with your goals. And ensure you optimize each piece for search using on-page local SEO best practices.
Get familiar with Schema Markup
While it may not precisely be a ranking factor, “Schema Markup” helps the search engine better understand your content. Anything you can do to help Google compare your page to a relevant query more effectively is a victory.
This SEO strategy can help trigger rich results by highlighting additional information like breadcrumbs, reviews, FAQs, and site links on search results.
Applying this strategy correctly, testing, and validating your markup is vital for your business because errors can disqualify you from obtaining the rich results you’re ultimately looking for.
Engage with your audience
Reviews can significantly impact the local search experience. In fact, 77% of local consumers said they regularly read comments and reviews when searching for something.
Google has openly said that there are three main ranking factors: Distance, Relevance, and Prominence. Reviews go into the Prominence category, and Google states that Google review count and review score definitely factor into local search ranking.
The more reviews and positive ratings you have can improve your business’s local ranking. So this is definitely a SEO strategy to keep in mind moving forward.
Are there any technical errors that could affect indexing on your site?
This is what a SEO strategy is all about. You can’t be discovered if search engines can’t index your website. The first thing you must do is learn how search engines crawl and index your site. This will help guide your SEO efforts in the future.
You may decide that technical SEO issues, like indexation, are too complex to manage while running your business. If that’s the case, at least you’ll better understand what you’re hiring an SEO expert to do for you.
A final thought from Inedit Agency
Taking on any type of SEO strategy can seem daunting. You might not even have a dedicated marketing department. But at least we’ve given you an idea of what you’re up against. And now you can determine what you can tackle on your own and what you may need to outsource.
Using an agency to augment your in-house skills is excellent. But it would be best if you still had an understanding of what this end of your marketing strategy is all about.
Remember, SEO is not a one-time, set it and forget it” “method. It’s an integral part of your business and frequently intersects with customer service.
How much do you know about search engine optimizations? Is there a SEO strategy or two you’ve preferred over others? Please feel free to let us know about any challenges you may have faced or overcome in your experiences.
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