Adela Smadea
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3 Failproof Ways to Increase Your Newsletter Subscriber Rate
- June 3, 2021
- Posted by: Adela Smadea
- Category: Innovation
No CommentsWhat’s the most important thing about a newsletter? Whenever I ask this question, I get answers like ‘design,’ ‘title and headings’ or ‘recommended products.’ But how come there are so many people with powerful, flawless newsletters who just can’t increase their subscription rate? They have great content, responsive design and they deliver valuable information, so
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The Art of Finding the ONE Word That Defines Your Brand
- May 25, 2021
- Posted by: Adela Smadea
- Category: Marketing
Aside from their ability of developing the ideal campaigns, products and services, the most successful brands in the world have one thing in common: a word. Let’s take, for example, Coca-Cola. When you hear this name, another word instantly pops up: ‘delightful.’ Southwest comes along with ‘friendly’ and Dollar Shave Club is associated with ‘affordable.’
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5 Vlogging Techniques Every Startup Should Know About
- April 23, 2021
- Posted by: Adela Smadea
- Category: Marketing
We’ve already talked about video being the future of virtual marketing and how it’s already overcome other forms of content in social media. Now with the apparition of video-dedicated networks such as TikTok, it’s more and more obvious that we have to adapt to this change and integrate videos into our campaigns. Now, one of
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What Is a Landing Page? (And Do You Really Need One?)
- April 16, 2021
- Posted by: Adela Smadea
- Category: Marketing
Regardless if you’ve been a marketer for years or you’re just learning the basics of virtual advertising, you’ve probably heard the term ‘landing page’ before. But how many of us truly know what landing pages are – and why are so many website owners investing their energy into creating them? As it turns out, a
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3 Magic Rules to Create a Memorable Slogan for Your Brand
- April 9, 2021
- Posted by: Adela Smadea
- Category: Marketing
‘What defines your brand?’ This is the main question I like to ask all business owners. Why? Because knowing the core concept behind an idea is the very fuel for everything else: your brand name, products, services, website, logo, absolutely every detail must uniquely represent your core values. When business owners don’t know precisely
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YouTube Is Testing Automatic Product Detection: What It Means for Us
- April 2, 2021
- Posted by: Adela Smadea
- Category: Social Media
The virtual advertising industry has clearly exploded over the past few years, especially now that we use more social media platforms than ever. Some upgrades, like the upcoming Instagram Story Drafts one I recently talked about here, are meant to ease our work on social media campaigns – and that’s great. However, we must admit
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How Instagram’s Upcoming Stories Feature May Help Advertisers
- March 26, 2021
- Posted by: Adela Smadea
- Category: Innovation
This week has been interesting for social media as Instagram officials have just announced ‘something new is coming.’ App officials have just posted on their official Twitter account that the app will be launching a new feature they call ‘story drafts.’ The upgrade, which has been long asked for by business accounts and regular Instagram
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3 Tips to Have a (Truly) Successful Facebook Ad Campaign Now
- March 16, 2021
- Posted by: Adela Smadea
- Category: Social Media
In my previous posts, I’ve discussed the general sense of disappointment and helplessness surrounding the marketing world after such a catastrophic year. It’s understandable – but it doesn’t have to break us. Although I’m not one for the ‘new year, new me’ slogan, we have embarked for a new experience in 2021 and this first
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How Influencer Marketing Works (and Why You Should Try It in 2021)
- March 8, 2021
- Posted by: Adela Smadea
- Category: Social Media
Over the past few years, we’ve seen the term ‘influencer’ explode in popularity as more and more virtual users (and marketers) became aware of its incredible marketing power. In 2021, influencer marketing is a real marketing tool treated as seriously as possible by more and more business giants from around the globe. Whether you like
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3 Statistics Showing How Much Social Media Impacts Your Brand
- March 1, 2021
- Posted by: Adela Smadea
- Category: Social Media
If you were to ask a marketer how important social media platforms are businesswise, they’d probably reply ‘it’s not your main concern.’ However, the virtual universe has exploded since and in 2021 social media can make or break any brand (especially startups). Regardless of your domain of activity or your revenue goals, staying active on