HomeArticles by: B.L.

B.L.

  • Why to Use the Paid Partnership Feature on Instagram

    • June 9, 2023
    • Posted by: B.L.
    • Category: Social Media
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    You’ve probably noticed on your Instagram app that there’s an increased number of influencers using the “paid partnership” tag. In 2017, the platform launched the paid partnership feature to boost transparency on sponsored posts. During this time, the Federal Trade Commission started taking measures against influencer posts that didn’t let the public know anything about

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  • Digital Marketing Predictions 2023

    • December 14, 2022
    • Posted by: B.L.
    • Category: Business plans, Marketing, Social Media
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    The New Year is coming, so we decided to take a look at some of the things that are coming with it. There’s no doubt that 2023 will be a year of new marketing trends as well as strategies for adapting to those changes. The geopolitical tensions, challenges brought on by the pandemic, and economic

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