The virtual advertising industry has clearly exploded over the past few years, especially now that we use more social media platforms than ever. Some upgrades, like the upcoming Instagram Story Drafts one I recently talked about here, are meant to ease our work on social media campaigns – and that’s great. However, we must admit

In my previous posts, I’ve discussed the general sense of disappointment and helplessness surrounding the marketing world after such a catastrophic year. It’s understandable – but it doesn’t have to break us. Although I’m not one for the ‘new year, new me’ slogan, we have embarked for a new experience in 2021 and this first

Over the past few years, we’ve seen the term ‘influencer’ explode in popularity as more and more virtual users (and marketers) became aware of its incredible marketing power. In 2021, influencer marketing is a real marketing tool treated as seriously as possible by more and more business giants from around the globe. Whether you like

If you were to ask a marketer how important social media platforms are businesswise, they’d probably reply ‘it’s not your main concern.’ However, the virtual universe has exploded since and in 2021 social media can make or break any brand (especially startups). Regardless of your domain of activity or your revenue goals, staying active on