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TikTok Faces a New Rival Feature from Snapchat: Why We Care
- December 7, 2020
- Posted by: Adela Smadea
- Category: Innovation
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Snapchat has recently launched Spotlight – a new feature which displays the best Snaps in a news feed which looks surprisingly similar to that of their rival, TikTok. The new feature comes with a bonus – a literal, financial bonus – for those who get the opportunity to be featured on Spotlight. Creators older than
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Podcasts: The Ultimate Tool for Increasing Your ROI
- December 1, 2020
- Posted by: Adela Smadea
- Category: Business plans
As I was mentioning in this previous post about this year’s Christmas marketing strategy, finding the winning formula for success in 2020 seems impossible. Right now, we’re facing more unpredictability, financial instability and negativism than ever – all of which can completely shatter strategies and even entire companies as this year comes to an end.
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What Is Cold Email – And How to Make It Work In 2020
- November 16, 2020
- Posted by: Adela Smadea
- Category: Innovation
Nowadays, most companies are striving to make the most out of each email campaign. Address to the reader, create a catchy headline, include engaging photos and videos – if there’s anything that can be added to an email, they will add it. And this strategy definitely brings results. Customers loved tailored emails where companies get
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Keeping the Christmas Spirit Alive Through Ads in 2020
- November 9, 2020
- Posted by: Adela Smadea
- Category: Marketing
If this year has taught us something, it’s the unpredictability of our customers during a pandemic. With the upcoming Holiday season, coming up with the ideal Christmas ads that increase your sales numbers seems more difficult than ever. Is COVID-19 going to be the Grinch that steals the Christmas spirit among our customers? Back in
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3 Ways to Improve Your E-Commerce Experience (And Why You Should)
- October 26, 2020
- Posted by: Adela Smadea
- Category: Marketing
Whether you’re selling flowers, clothing items or digital devices, having a responsive and engaging virtual store is crucial for your business. Why? Well, first of all, statistics show that approximately 26.28% of the world population is using the internet to shop for products or services. This percentage is just one of the many reasons why
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3 Reasons Why Your Business Should Have a Facebook Group
- October 19, 2020
- Posted by: Adela Smadea
- Category: Social Media
Nowadays, creating a Facebook page for your company is mandatory. This is one of the first things people will look into once they become interested in your activity. However, many marketers believe that simply updating their Facebook page will gain them followers and increase their sales numbers. What’s more, the new algorithms practically force you
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The Art of Finding the ONE Word That Defines Your Brand
- October 5, 2020
- Posted by: Adela Smadea
- Category: Marketing
Aside from their ability of developing the ideal campaigns, products and services, the most successful brands in the world have one thing in common: a word. Let’s take, for example, Coca-Cola. When you hear this name, another word instantly pops up: ‘delightful.’ Southwest comes along with ‘friendly’ and Dollar Shave Club is associated with ‘affordable.’
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2020 Holiday Season: Plans & Challenges for Marketers Worldwide
- September 25, 2020
- Posted by: Adela Smadea
- Category: News
The year of 2020 has brought so many challengers, even the most skilled marketers might have failed in creating successful virtual campaigns. The pandemic, wildfires, protests, elections have all changed everything we knew about ourselves and the world around us – and we still have four months to go. By now, most marketers should have
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How to Create Small Screen Content for a Big Engagement Impact
- September 18, 2020
- Posted by: Adela Smadea
- Category: Social Media
The best things come in small packages and that goes for your content as well. Whether we talk about short videos and writing pieces or content optimized for small screens, optimizing your website and social media posts can skyrocket your engagement stats. With more than three billion smartphone users worldwide, it’s mandatory for marketers to
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What Is Customer Experience (And Why You Should Care)
- September 6, 2020
- Posted by: Adela Smadea
- Category: Marketing
Do you want to know what customer experience is? It is everything. Customer experience is the reputation you create with your customers. Great customer experience can skyrocket your business growth. Okay customer experience may just help you keep your business stay alive. Bad customer experience, however, can bury your company in no time. Just like