Aside from their ability of developing the ideal campaigns, products and services, the most successful brands in the world have one thing in common: a word. Let’s take, for example, Coca-Cola. When you hear this name, another word instantly pops up: ‘delightful.’ Southwest comes along with ‘friendly’ and Dollar Shave Club is associated with ‘affordable.’

We’ve already talked about video being the future of virtual marketing and how it’s already overcome other forms of content in social media. Now with the apparition of video-dedicated networks such as TikTok, it’s more and more obvious that we have to adapt to this change and integrate videos into our campaigns. Now, one of

Regardless if you’ve been a marketer for years or you’re just learning the basics of virtual advertising, you’ve probably heard the term ‘landing page’ before. But how many of us truly know what landing pages are – and why are so many website owners investing their energy into creating them? As it turns out, a

  ‘What defines your brand?’ This is the main question I like to ask all business owners. Why? Because knowing the core concept behind an idea is the very fuel for everything else: your brand name, products, services, website, logo, absolutely every detail must uniquely represent your core values. When business owners don’t know precisely