‘New year, new me’ or as I like to think as a marketer, ‘New year, better ads’ – or at least that’s what we all dream of. But are we really doing the right things to increase the profitability of our campaigns? By now, we already know that Google Ads has the biggest potential of

As I was mentioning in this previous post about this year’s Christmas marketing strategy, finding the winning formula for success in 2020 seems impossible. Right now, we’re facing more unpredictability, financial instability and negativism than ever – all of which can completely shatter strategies and even entire companies as this year comes to an end.

For app owners it’s hard to gain recognition because both the Google and Apple app stores are oversaturated, not to mention the time and money you invest into creating a functioning app. If you’re an app owner, you probably know that the most disappointing thing you’re dealing with it’s the low number of app downloads