What’s the most important thing about a newsletter? Whenever I ask this question, I get answers like ‘design,’ ‘title and headings’ or ‘recommended products.’ But how come there are so many people with powerful, flawless newsletters who just can’t increase their subscription rate? They have great content, responsive design and they deliver valuable information, so

This week has been interesting for social media as Instagram officials have just announced ‘something new is coming.’ App officials have just posted on their official Twitter account that the app will be launching a new feature they call ‘story drafts.’ The upgrade, which has been long asked for by business accounts and regular Instagram

If there’s one thing we know for sure, it’s that 2020 has been a year of reset for all of us. Although we’re facing an uncertain future right now, the pandemic year gave us time to think through our decision and find inspiration in new ways. Of course, that’s not to say last year has

What’s the most important thing about a website? Today, most people’s answers would probably include words like ‘functionality,’ ‘user-friendly’ or ‘engaging.’ If you were to ask the same question decades ago, though, there was no doubt about it: it was the homepage. Although the homepage of a website is clearly important as it speaks for

2020 – the year our world stopped. For most of us, it seemed more like a year of survival rather than thriving. With so many projects and business failing, we might as well feel lucky that we’ve made it to 2021. As I was spending the Holidays looking forward to a new (hopefully better) year,

Snapchat has recently launched Spotlight – a new feature which displays the best Snaps in a news feed which looks surprisingly similar to that of their rival, TikTok. The new feature comes with a bonus – a literal, financial bonus – for those who get the opportunity to be featured on Spotlight. Creators older than

Nowadays, most companies are striving to make the most out of each email campaign. Address to the reader, create a catchy headline, include engaging photos and videos – if there’s anything that can be added to an email, they will add it. And this strategy definitely brings results. Customers loved tailored emails where companies get

As we speak, at least 40% of online transactions are happening via mobile. Whether it’s a browser, an app or even the App Store itself, the world is headed towards smartphone shopping. But are marketers ready for this change? As the mobile industry keeps getting better with every second, businesses worldwide are striving to improve

Right now, the world doesn’t really look like we dreamed it would during the ‘90s. There are no flying cars nor robots taking over the world. What we witnessed instead is major progress made in terms of technology and how it helps us ease our daily life (just check the utility of Siri or Alexa!).