The year of 2020 has brought so many challengers, even the most skilled marketers might have failed in creating successful virtual campaigns. The pandemic, wildfires, protests, elections have all changed everything we knew about ourselves and the world around us – and we still have four months to go. By now, most marketers should have

With TikTok now being the most downloaded app on the planet, other social platforms felt the pressure to get back on top – Instagram included. The social app best known for putting a spotlight on photos became surpassed by the Asian giant TikTok, which is all about video content. Therefore, the team on Instagram (also

The entire digital world has its eyes on the giant Facebook platform after the Cambridge Analytica scandal. Considering that more than 1.40 billion people use the app daily, that’s definitely a lot of pressure. It seems that the company saw this moment as a great time to make some changes. For one, both Facebook and

One of the most popular social media platforms of 2018, Instagram started as an app designed to show 1:1 aspect ratio photos. Today, though, each of us can post landscape, portrait and even full-screen Stories all day long. Although it sounded like good news, this option got many marketers in trouble. Different ratios imply creating

Starting February 15th, 2018, Google has released its new ad blocking feature that removes any ads seen as ‘annoying’ by the Google Chrome browser. Furthermore, website owners will have all of their ads removed (including those owned by Google), if they display too many other ads that don’t fit into the rules. Although the changes

For the past couple of years, retailers have watched their traffic numbers get higher on mobile than on desktop. According to the 2017 commerce report issued by Criteo, mobile sales are the majority of all e-commerce for successful retailers worldwide. What’s truly interesting, though, is the recent success of mobile apps. Mobile apps are the