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We Went to Web Summit 2022
- November 8, 2022
- Posted by: Mara Cojocaru
- Category: News
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Last week, we’ve had the chance to participate in one of the biggest and most relevant events of the year: Web Summit 2022. The event took place in Lisbon, with more than 50k enthusiastic attendees that came to get in touch with the latest tech innovations and brand-new companies and start-ups. Of course, since the
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The Future of Marketing in 2022
- January 7, 2022
- Posted by: Alexandra Istrate
- Category: Marketing, News
As we enter into the new year, there are a lot of aspects that look promising, especially when it comes to marketing. With the constant development of technologies and the increase of social media usage by big companies, we can expect great things from 2022. In 2021, when it came to marketing, the techniques used
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Let’s Talk About the Next Marketing Trends of 2022
- December 28, 2021
- Posted by: Mara Cojocaru
- Category: Marketing, News
I think it’s fair to say that 2021 was a pretty good year for marketing. That being said, there’s a new year waiting for us, with new innovative strategies and marketing changes. And we want to be prepared for all of them. That’s why we listened to the best marketing experts, and draw a couple
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2020 Holiday Season: Plans & Challenges for Marketers Worldwide
- September 25, 2020
- Posted by: Adela Smadea
- Category: News
The year of 2020 has brought so many challengers, even the most skilled marketers might have failed in creating successful virtual campaigns. The pandemic, wildfires, protests, elections have all changed everything we knew about ourselves and the world around us – and we still have four months to go. By now, most marketers should have
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How to Use Instagram Reels to Improve Your Marketing Strategy
- August 30, 2020
- Posted by: Adela Smadea
- Category: News
With TikTok now being the most downloaded app on the planet, other social platforms felt the pressure to get back on top – Instagram included. The social app best known for putting a spotlight on photos became surpassed by the Asian giant TikTok, which is all about video content. Therefore, the team on Instagram (also
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Instagram and Facebook Limit Access for Third-Party Developers
- April 25, 2018
- Posted by: Adela Smadea
- Category: News
The entire digital world has its eyes on the giant Facebook platform after the Cambridge Analytica scandal. Considering that more than 1.40 billion people use the app daily, that’s definitely a lot of pressure. It seems that the company saw this moment as a great time to make some changes. For one, both Facebook and
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How You Can Benefit from the New Instagram Ad Feature
- April 4, 2018
- Posted by: Adela Smadea
- Category: News
One of the most popular social media platforms of 2018, Instagram started as an app designed to show 1:1 aspect ratio photos. Today, though, each of us can post landscape, portrait and even full-screen Stories all day long. Although it sounded like good news, this option got many marketers in trouble. Different ratios imply creating
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Everything to Know About the Google Chrome Ad Blocking
- March 7, 2018
- Posted by: Adela Smadea
- Category: News
Starting February 15th, 2018, Google has released its new ad blocking feature that removes any ads seen as ‘annoying’ by the Google Chrome browser. Furthermore, website owners will have all of their ads removed (including those owned by Google), if they display too many other ads that don’t fit into the rules. Although the changes
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Retailers with Shopping Apps Now Get More Sales via Mobile
- March 1, 2018
- Posted by: Adela Smadea
- Category: News
For the past couple of years, retailers have watched their traffic numbers get higher on mobile than on desktop. According to the 2017 commerce report issued by Criteo, mobile sales are the majority of all e-commerce for successful retailers worldwide. What’s truly interesting, though, is the recent success of mobile apps. Mobile apps are the