Only recently, have people started to realize how powerful video content has become. The more advances there are in technology, the more we feel the need to express ourselves and communicate through images. Don’t believe me? What if I told you that this year has been in full-on video revolution mode for marketers? Or that

Branding can be a tough and challenging thing to do. No matter what you’re trying to sell, a company, a person or a product, the marketing process can be a big pain in the neck. Branding in today’s society can be a tricky thing, for several reasons. First, since it’s hard to come up with

Aside from their ability of developing the ideal campaigns, products and services, the most successful brands in the world have one thing in common: a word. Let’s take, for example, Coca-Cola. When you hear this name, another word instantly pops up: ‘delightful.’ Southwest comes along with ‘friendly’ and Dollar Shave Club is associated with ‘affordable.’

We’ve already talked about video being the future of virtual marketing and how it’s already overcome other forms of content in social media. Now with the apparition of video-dedicated networks such as TikTok, it’s more and more obvious that we have to adapt to this change and integrate videos into our campaigns. Now, one of

Regardless if you’ve been a marketer for years or you’re just learning the basics of virtual advertising, you’ve probably heard the term ‘landing page’ before. But how many of us truly know what landing pages are – and why are so many website owners investing their energy into creating them? As it turns out, a