If things seemed blurry before, it’s all clear as day now: SEO is mandatory for your online success. In fact, the area of Search Engine Optimization is so important, endless consulting companies claim to have found the Holy Grail to virtual popularity and, ultimately, increased sales. But are things really that simple? Can anyone just

By this point, it’s already clear as day that we’re at the peak of the digital era. Whether it’s smartphones, television or computers, very few days pass by without using technology in one way or another. As marketers, it’s our duty to follow the crowd and focus our strategies towards the latest trends. Just like

The world of virtual advertising is about to change for both customers and marketers. Due to the new ‘Leave Feedback’ tool designed by Facebook, customers can rate the service quality for every advertiser they collaborate with. Now considering that Facebook is the most often accessed platform in the world, it’s time to take a second

Using a single domain name to put your brand out there is part of the natural advertising process. What many don’t know, though, is that choosing and exploiting domain names is a real business that can grow your virtual popularity. Sure, using one domain name is fine, but why not add more and improve your

So in this previous blog post, we discussed the notion of SEO and why creating a blog with high-quality content is so important for increasing the popularity of our brand. We figured out how to structure an article, how your post should look to be Google-friendly and why topic research is a key-element for getting

If you’re here, it means we both want the same thing: an efficient way of gaining more virtual popularity. The problem? There are 1.3 billion other website owners who want the same thing. Talk about competition.. Considering there are only so many strategies out there, originality is definitely out of question. In fact, the key

Regardless of your virtual area of interest, social media is the Holy Grail of potential customers ready to increase your views and sales. However, simply sharing your content daily won’t get you the results you want. Every social platform needs its own strategy – and Twitter makes no exception. Sure, we all know the power

These days, creating a successful blog (regardless of what your goals are) is incredibly successful. Just to get an idea of your competition, more than 80 million blog posts are published every month only on WordPress. If we take Tumblr, Blogger, Joomla and other platforms into account, it’s safe to say that you need a

As a new year begins, we all start making plans based on the results achieved (or not) last year, as well as improving our strategies to meet new goals. E-mail marketing is a continuously developing industry, so even though your current plan is working, it’s always good to bring something new to the table. Here

By this point, we all know the basic strategies of a great marketing experience for our targeted public: you promote high-quality information and products, engage your readers and convert them into long-term buyers. These days, however, things are a bit more complicated than that. With such an overwhelming amount of marketers offering their products on