‘What defines your brand?’ This is the main question I like to ask all business owners. Why? Because knowing the core concept behind an idea is the very fuel for everything else: your brand name, products, services, website, logo, absolutely every detail must uniquely represent your core values. When business owners don’t know precisely

If this year has taught us something, it’s the unpredictability of our customers during a pandemic. With the upcoming Holiday season, coming up with the ideal Christmas ads that increase your sales numbers seems more difficult than ever. Is COVID-19 going to be the Grinch that steals the Christmas spirit among our customers? Back in

Whether you’re selling flowers, clothing items or digital devices, having a responsive and engaging virtual store is crucial for your business. Why? Well, first of all, statistics show that approximately 26.28% of the world population is using the internet to shop for products or services. This percentage is just one of the many reasons why

Do you want to know what customer experience is? It is everything. Customer experience is the reputation you create with your customers. Great customer experience can skyrocket your business growth. Okay customer experience may just help you keep your business stay alive. Bad customer experience, however, can bury your company in no time. Just like

Stagnation is probably one of the most difficult stages of a business – and unfortunately, it happens to everyone at some point. Regardless of the strategies you apply, there is just no spike in numbers. Whenever this happens, I always like to go back to basics. Although trends are always changing, there are a few

Being active on Facebook is no longer optional for companies—it’s essential for their growth. A Facebook marketing campaign done properly will lead to more conversions. Here are four steps to create a good Facebook marketing campaign. Step 1: Create a business Facebook page Fill in your Facebook page as much of the fields as possible

The best way to succeed in online marketing is to know how to sell your products. In marketing everything is connected, so, to grow your sales significantly, you should know your target audience and market your product to them. The following marketing tips will help you grow your sales. Influencer blogging The first step to

If things seemed blurry before, it’s all clear as day now: SEO is mandatory for your online success. In fact, the area of Search Engine Optimization is so important, endless consulting companies claim to have found the Holy Grail to virtual popularity and, ultimately, increased sales. But are things really that simple? Can anyone just

By this point, it’s already clear as day that we’re at the peak of the digital era. Whether it’s smartphones, television or computers, very few days pass by without using technology in one way or another. As marketers, it’s our duty to follow the crowd and focus our strategies towards the latest trends. Just like

The world of virtual advertising is about to change for both customers and marketers. Due to the new ‘Leave Feedback’ tool designed by Facebook, customers can rate the service quality for every advertiser they collaborate with. Now considering that Facebook is the most often accessed platform in the world, it’s time to take a second