Branding can be a tough and challenging thing to do. No matter what you’re trying to sell, a company, a person or a product, the marketing process can be a big pain in the neck. Branding in today’s society can be a tricky thing, for several reasons. First, since it’s hard to come up with

Aside from their ability of developing the ideal campaigns, products and services, the most successful brands in the world have one thing in common: a word. Let’s take, for example, Coca-Cola. When you hear this name, another word instantly pops up: ‘delightful.’ Southwest comes along with ‘friendly’ and Dollar Shave Club is associated with ‘affordable.’

We’ve already talked about video being the future of virtual marketing and how it’s already overcome other forms of content in social media. Now with the apparition of video-dedicated networks such as TikTok, it’s more and more obvious that we have to adapt to this change and integrate videos into our campaigns. Now, one of

Regardless if you’ve been a marketer for years or you’re just learning the basics of virtual advertising, you’ve probably heard the term ‘landing page’ before. But how many of us truly know what landing pages are – and why are so many website owners investing their energy into creating them? As it turns out, a

  ‘What defines your brand?’ This is the main question I like to ask all business owners. Why? Because knowing the core concept behind an idea is the very fuel for everything else: your brand name, products, services, website, logo, absolutely every detail must uniquely represent your core values. When business owners don’t know precisely

If this year has taught us something, it’s the unpredictability of our customers during a pandemic. With the upcoming Holiday season, coming up with the ideal Christmas ads that increase your sales numbers seems more difficult than ever. Is COVID-19 going to be the Grinch that steals the Christmas spirit among our customers? Back in

Whether you’re selling flowers, clothing items or digital devices, having a responsive and engaging virtual store is crucial for your business. Why? Well, first of all, statistics show that approximately 26.28% of the world population is using the internet to shop for products or services. This percentage is just one of the many reasons why

Do you want to know what customer experience is? It is everything. Customer experience is the reputation you create with your customers. Great customer experience can skyrocket your business growth. Okay customer experience may just help you keep your business stay alive. Bad customer experience, however, can bury your company in no time. Just like

Stagnation is probably one of the most difficult stages of a business – and unfortunately, it happens to everyone at some point. Regardless of the strategies you apply, there is just no spike in numbers. Whenever this happens, I always like to go back to basics. Although trends are always changing, there are a few