Being a professional writer is one of the most demanding jobs on the market. While anyone might be tempted to believe that it’s only about creativity and artistic endeavors, it’s so much more than that. First and most importantly, reading something really well written has become a gem, as the internet is filled with various

The virtual advertising industry has clearly exploded over the past few years, especially now that we use more social media platforms than ever. Some upgrades, like the upcoming Instagram Story Drafts one I recently talked about here, are meant to ease our work on social media campaigns – and that’s great. However, we must admit

In my previous posts, I’ve discussed the general sense of disappointment and helplessness surrounding the marketing world after such a catastrophic year. It’s understandable – but it doesn’t have to break us. Although I’m not one for the ‘new year, new me’ slogan, we have embarked for a new experience in 2021 and this first

Over the past few years, we’ve seen the term ‘influencer’ explode in popularity as more and more virtual users (and marketers) became aware of its incredible marketing power. In 2021, influencer marketing is a real marketing tool treated as seriously as possible by more and more business giants from around the globe. Whether you like

If you were to ask a marketer how important social media platforms are businesswise, they’d probably reply ‘it’s not your main concern.’ However, the virtual universe has exploded since and in 2021 social media can make or break any brand (especially startups). Regardless of your domain of activity or your revenue goals, staying active on

Nowadays, creating a Facebook page for your company is mandatory. This is one of the first things people will look into once they become interested in your activity. However, many marketers believe that simply updating their Facebook page will gain them followers and increase their sales numbers. What’s more, the new algorithms practically force you

The best things come in small packages and that goes for your content as well. Whether we talk about short videos and writing pieces or content optimized for small screens, optimizing your website and social media posts can skyrocket your engagement stats. With more than three billion smartphone users worldwide, it’s mandatory for marketers to

Instagram is thriving, and it has a huge source of add revenue that’s why analysts see Instagram as the new engine behind Facebook’s growth as a company. According to Forrester, engagement—measured by likes, shares and comments from consumers—is also off the chart, boasting a rate of 4.21%. That’s 10 times higher than Facebook, 54 times

Even if you’re a beginner, you probably know what social media marketing is and, if you don’t, it represents a process of building awareness about you, your products and services through many social media channels. The whole idea is to drive traffic to your website for increasing the visibility of your services. Gaining more followers

Writing a piece of content is extremely easy. Don’t think so? Just check your social media feed. It’s full of cheesy, low-quality content. When we talk about writing content that’s actually good and sells, though, things are different. High-quality texts are very challenging, especially when you want yours to be original, informative and entertaining. Although