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Why to Use the Paid Partnership Feature on Instagram
- June 9, 2023
- Posted by: B.L.
- Category: Social Media
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You’ve probably noticed on your Instagram app that there’s an increased number of influencers using the “paid partnership” tag. In 2017, the platform launched the paid partnership feature to boost transparency on sponsored posts. During this time, the Federal Trade Commission started taking measures against influencer posts that didn’t let the public know anything about
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Digital Marketing Predictions 2023
- December 14, 2022
- Posted by: B.L.
- Category: Business plans, Marketing, Social Media
The New Year is coming, so we decided to take a look at some of the things that are coming with it. There’s no doubt that 2023 will be a year of new marketing trends as well as strategies for adapting to those changes. The geopolitical tensions, challenges brought on by the pandemic, and economic
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How To Choose the Ideal Social Media Influencer for Your Brand
- April 8, 2022
- Posted by: Mara Cojocaru
- Category: Social Media
So, I think it’s safe to say that the latest and most famously controversial career is the one of an influencer. When did it all start and from where? How does it work? Can anyone be an influencer, or is it that it isn’t as easy as it seems? All we know is that being
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Why Is Social Media Marketing Important?
- January 1, 2022
- Posted by: C.A.
- Category: Marketing, Social Media
Nowadays, social media isn’t just a tool used by teenagers to communicate or send pictures and videos but it is actually one of the most important and also influential virtual spaces. It’s not just used for social networking, but also for advertising brands and their products. The power of social media is undeniable, as you
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How TikTok Became The Most Powerful Tool Of Digital Marketing
- December 8, 2021
- Posted by: Alexandra Istrate
- Category: Marketing, Social Media
In a world dominated by technology and the Internet, it comes as no surprise that a new social media platform has taken over and has become the new ”It”. Like all social media platforms, TikTok is in the spotlight now, becoming one of the most reliable tools when it comes to digital marketing. When you
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The Most Important Social Media Trends Of 2021
- November 27, 2021
- Posted by: C.A.
- Category: Social Media
This year is almost over, as we are getting ready to step into 2022. If you ask me, I have no idea where the time went, because everything felt like it went by in a blink of an eye. With that being said, when it comes to brand and social media platforms, things evolve even
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Why A Constant Social Media Presence Is Important For Your Brand
- November 12, 2021
- Posted by: Silvana Petrovan
- Category: Marketing, Social Media
Social media has become such an important staple in everyone’s lives, that if any marketer tells you not to bother with them you should definitely turn the other way. Almost all age groups are present in some way on social media, be it on Facebook, Instagram, LinkedIn, or Twitter, on more than one or even
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Content Writing: The Journey
- October 14, 2021
- Posted by: Mara Cojocaru
- Category: Social Media
Being a professional writer is one of the most demanding jobs on the market. While anyone might be tempted to believe that it’s only about creativity and artistic endeavors, it’s so much more than that. First and most importantly, reading something really well written has become a gem, as the internet is filled with various
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YouTube Is Testing Automatic Product Detection: What It Means for Us
- April 2, 2021
- Posted by: Adela Smadea
- Category: Social Media
The virtual advertising industry has clearly exploded over the past few years, especially now that we use more social media platforms than ever. Some upgrades, like the upcoming Instagram Story Drafts one I recently talked about here, are meant to ease our work on social media campaigns – and that’s great. However, we must admit
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3 Tips to Have a (Truly) Successful Facebook Ad Campaign Now
- March 16, 2021
- Posted by: Adela Smadea
- Category: Social Media
In my previous posts, I’ve discussed the general sense of disappointment and helplessness surrounding the marketing world after such a catastrophic year. It’s understandable – but it doesn’t have to break us. Although I’m not one for the ‘new year, new me’ slogan, we have embarked for a new experience in 2021 and this first