In my previous posts, I’ve discussed the general sense of disappointment and helplessness surrounding the marketing world after such a catastrophic year. It’s understandable – but it doesn’t have to

Over the past few years, we’ve seen the term ‘influencer’ explode in popularity as more and more virtual users (and marketers) became aware of its incredible marketing power. In 2021,

If you were to ask a marketer how important social media platforms are businesswise, they’d probably reply ‘it’s not your main concern.’ However, the virtual universe has exploded since and

Nowadays, creating a Facebook page for your company is mandatory. This is one of the first things people will look into once they become interested in your activity. However, many

The best things come in small packages and that goes for your content as well. Whether we talk about short videos and writing pieces or content optimized for small screens,

Instagram is thriving, and it has a huge source of add revenue that’s why analysts see Instagram as the new engine behind Facebook’s growth as a company. According to Forrester,

Even if you’re a beginner, you probably know what social media marketing is and, if you don’t, it represents a process of building awareness about you, your products and services

Writing a piece of content is extremely easy. Don’t think so? Just check your social media feed. It’s full of cheesy, low-quality content. When we talk about writing content that’s

We all know the frustration of putting effort into a blog post… and having zero views. You think there’s something wrong, but every detail falls into place. So what’s really