Over the past few years, we’ve seen the term ‘influencer’ explode in popularity as more and more virtual users (and marketers) became aware of its incredible marketing power. In 2021, influencer marketing is a real marketing tool treated as seriously as possible by more and more business giants from around the globe. Whether you like

If you were to ask a marketer how important social media platforms are businesswise, they’d probably reply ‘it’s not your main concern.’ However, the virtual universe has exploded since and in 2021 social media can make or break any brand (especially startups). Regardless of your domain of activity or your revenue goals, staying active on

Nowadays, creating a Facebook page for your company is mandatory. This is one of the first things people will look into once they become interested in your activity. However, many marketers believe that simply updating their Facebook page will gain them followers and increase their sales numbers. What’s more, the new algorithms practically force you

The best things come in small packages and that goes for your content as well. Whether we talk about short videos and writing pieces or content optimized for small screens, optimizing your website and social media posts can skyrocket your engagement stats. With more than three billion smartphone users worldwide, it’s mandatory for marketers to

Instagram is thriving, and it has a huge source of add revenue that’s why analysts see Instagram as the new engine behind Facebook’s growth as a company. According to Forrester, engagement—measured by likes, shares and comments from consumers—is also off the chart, boasting a rate of 4.21%. That’s 10 times higher than Facebook, 54 times

Even if you’re a beginner, you probably know what social media marketing is and, if you don’t, it represents a process of building awareness about you, your products and services through many social media channels. The whole idea is to drive traffic to your website for increasing the visibility of your services. Gaining more followers

Writing a piece of content is extremely easy. Don’t think so? Just check your social media feed. It’s full of cheesy, low-quality content. When we talk about writing content that’s actually good and sells, though, things are different. High-quality texts are very challenging, especially when you want yours to be original, informative and entertaining. Although

We all know the frustration of putting effort into a blog post… and having zero views. You think there’s something wrong, but every detail falls into place. So what’s really missing there? Community.   Why Community Is Your Key to Success Frankly, few people pay attention to this aspect in their journey towards virtual success

This past Tuesday, Instagram officially added a new feature to their app: aside from others’ profiles, people can now follow hashtags as well. The new option allows users who are interested in a certain topic to get in their News Feed everything other people post using that specific #hashtag – even if they don’t follow

As you probably know, the entire world has been buzzing around the concept of augmented reality for quite a while now. As one of the most attractive ways of bringing our imaginations to real life, the video-based idea is among the most effective means of gaining popularity online. But did you know that Snapchat is