- May 16, 2018
- Posted by: Adela Smadea
- Category: Marketing
So in this previous blog post, we discussed the notion of SEO and why creating a blog with high-quality content is so important for increasing the popularity of our brand. We figured out how to structure an article, how your post should look to be Google-friendly and why topic research is a key-element for getting more visitors.
This week, I’m going to show you the rest of the tips that turn your brand into a traffic-generating machine – with little effort and little financial implication.
Check out these tricks and combine them to bring your website much closer to the virtual popularity it deserves!
Post on a Regular Basis
If you wrote a blog post you’re really proud of, you probably sit there behind the screen waiting for ‘billions and billions’ of people to enjoy it.
But the more you just sit and wait with a single article posted, the worse it is for your website. I’m sure your content is amazing, but unless you come up with new things constantly, both Google and internet users will forget about you.
Of course, this doesn’t mean you have to spend all day everyday writing; however, a post or two per week can really make a difference!
The science behind this trick is simple too. Googlebots are sort of like hungry animals; if they constantly find the right content somewhere, they will keep coming back for more, thus increasing your rating.
Be as Mobile Friendly as Possible
Statistics already proved it: right now, there are nearly as many people accessing websites via mobile as there are desktop version visitors. If you want your virtual image to be memorable in a good way, it’s time to review every single button, photo, link and text on your mobile website.
And it needs to look good.
Thankfully, most website themes nowadays are automatically optimized for both tablet and mobile resolutions. Even so, you have to check whether everything looks the way you want it and maybe make small adjustments for an improved user experience.
Having a mobile-friendly blog isn’t important just for your visitors, though. Google itself started to check whether your website is easy to navigate on via mobile – and if it is, lucky you! You will rank higher on the search engine results list!
Add Alt Text to Images
They say a picture is worth a thousand words and we all know that a blog post without photos means nothing nowadays.
What few people know is that search engines don’t value images like we do.
Search engines can’t really figure out what a photo is about or how relatable it is to your content. That’s why you can help them a bit by adding explanatory text to your videos, images and graphs – which goes by the name of ‘alt text.’
This small change that literally only takes a few seconds helps Google realize that your website is friendly and worthy of being more popular. Also, photo descriptions lets your photos be found on Google Image Search, which can only bring you more visitors with zero effort!
Link Internally
Have you ever wondered how Google bots navigate from a web page to another?
Well, you should, because the answer to this question makes your website more popular.
Bots move from one page to the next using links. Simply put, if you add a single link in your blog post, the bots will follow it and spend even more time studying your website. Now, if your content is good (and hopefully after reading this, it will be even better!), you will rank higher and higher with each link you add.
Furthermore, statistics say that websites with blogs have 434% more indexed pages than those who don’t. Isn’t that what we all want?
Extra tip: When you add a link to another post, don’t use the classic ‘Click here’ message. Instead, use your creativity to draw in visitors and Google to your new link!
Engage on Social Media
I’ve already said this many times and I’ll say it again: social media is your key to online success.
Whether it’s Facebook, Pinterest, Instagram or Twitter (or even all of them), your website needs to be out there and it needs to be promoted.
First of all, sharing blog content on social platforms brings you more visitors. The more clicks your website has, the more interesting it becomes for Google (the engine that makes you more popular, remember?).
Secondly, if you don’t have a Pinterest account yet, it’s time to work on it as well. Every photo you share on Pinterest counts as a new link to your website, thus increasing your popularity! That’s because Pinterest is built as a search engine itself, which is why it is a very powerful SEO tool.
I’ll also let you in on a little secret: creating social media posts that really sell. Yes, anyone can do it and you can find out how too right here.