Adela Smadea
-
Top 4 Easiest Marketing Tips to Help You Thrive in 2021
- February 17, 2021
- Posted by: Adela Smadea
- Category: Innovation
No CommentsIf there’s one thing we know for sure, it’s that 2020 has been a year of reset for all of us. Although we’re facing an uncertain future right now, the pandemic year gave us time to think through our decision and find inspiration in new ways. Of course, that’s not to say last year has
-
The Two Key-Techniques to Craft an Eye-Catching Website Homepage
- February 1, 2021
- Posted by: Adela Smadea
- Category: Innovation
What’s the most important thing about a website? Today, most people’s answers would probably include words like ‘functionality,’ ‘user-friendly’ or ‘engaging.’ If you were to ask the same question decades ago, though, there was no doubt about it: it was the homepage. Although the homepage of a website is clearly important as it speaks for
-
3 Tips to Skyrocket Your Google Ads Campaign In 2021
- January 11, 2021
- Posted by: Adela Smadea
- Category: Business plans
‘New year, new me’ or as I like to think as a marketer, ‘New year, better ads’ – or at least that’s what we all dream of. But are we really doing the right things to increase the profitability of our campaigns? By now, we already know that Google Ads has the biggest potential of
-
2020 In Review: The Most Valuable Lessons We’ve Learned
- January 4, 2021
- Posted by: Adela Smadea
- Category: Innovation
2020 – the year our world stopped. For most of us, it seemed more like a year of survival rather than thriving. With so many projects and business failing, we might as well feel lucky that we’ve made it to 2021. As I was spending the Holidays looking forward to a new (hopefully better) year,
-
TikTok Faces a New Rival Feature from Snapchat: Why We Care
- December 7, 2020
- Posted by: Adela Smadea
- Category: Innovation
Snapchat has recently launched Spotlight – a new feature which displays the best Snaps in a news feed which looks surprisingly similar to that of their rival, TikTok. The new feature comes with a bonus – a literal, financial bonus – for those who get the opportunity to be featured on Spotlight. Creators older than
-
Podcasts: The Ultimate Tool for Increasing Your ROI
- December 1, 2020
- Posted by: Adela Smadea
- Category: Business plans
As I was mentioning in this previous post about this year’s Christmas marketing strategy, finding the winning formula for success in 2020 seems impossible. Right now, we’re facing more unpredictability, financial instability and negativism than ever – all of which can completely shatter strategies and even entire companies as this year comes to an end.
-
What Is Cold Email – And How to Make It Work In 2020
- November 16, 2020
- Posted by: Adela Smadea
- Category: Innovation
Nowadays, most companies are striving to make the most out of each email campaign. Address to the reader, create a catchy headline, include engaging photos and videos – if there’s anything that can be added to an email, they will add it. And this strategy definitely brings results. Customers loved tailored emails where companies get
-
Keeping the Christmas Spirit Alive Through Ads in 2020
- November 9, 2020
- Posted by: Adela Smadea
- Category: Marketing
If this year has taught us something, it’s the unpredictability of our customers during a pandemic. With the upcoming Holiday season, coming up with the ideal Christmas ads that increase your sales numbers seems more difficult than ever. Is COVID-19 going to be the Grinch that steals the Christmas spirit among our customers? Back in
-
3 Ways to Improve Your E-Commerce Experience (And Why You Should)
- October 26, 2020
- Posted by: Adela Smadea
- Category: Marketing
Whether you’re selling flowers, clothing items or digital devices, having a responsive and engaging virtual store is crucial for your business. Why? Well, first of all, statistics show that approximately 26.28% of the world population is using the internet to shop for products or services. This percentage is just one of the many reasons why
-
3 Reasons Why Your Business Should Have a Facebook Group
- October 19, 2020
- Posted by: Adela Smadea
- Category: Social Media
Nowadays, creating a Facebook page for your company is mandatory. This is one of the first things people will look into once they become interested in your activity. However, many marketers believe that simply updating their Facebook page will gain them followers and increase their sales numbers. What’s more, the new algorithms practically force you