Adela Smadea

If there’s one thing we know for sure, it’s that 2020 has been a year of reset for all of us. Although we’re facing an uncertain future right now, the pandemic year gave us time to think through our decision and find inspiration in new ways. Of course, that’s not to say last year has

What’s the most important thing about a website? Today, most people’s answers would probably include words like ‘functionality,’ ‘user-friendly’ or ‘engaging.’ If you were to ask the same question decades ago, though, there was no doubt about it: it was the homepage. Although the homepage of a website is clearly important as it speaks for

2020 – the year our world stopped. For most of us, it seemed more like a year of survival rather than thriving. With so many projects and business failing, we might as well feel lucky that we’ve made it to 2021. As I was spending the Holidays looking forward to a new (hopefully better) year,

Snapchat has recently launched Spotlight – a new feature which displays the best Snaps in a news feed which looks surprisingly similar to that of their rival, TikTok. The new feature comes with a bonus – a literal, financial bonus – for those who get the opportunity to be featured on Spotlight. Creators older than

Nowadays, most companies are striving to make the most out of each email campaign. Address to the reader, create a catchy headline, include engaging photos and videos – if there’s anything that can be added to an email, they will add it. And this strategy definitely brings results. Customers loved tailored emails where companies get