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Adela Smadea
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2020 Holiday Season: Plans & Challenges for Marketers Worldwide
- September 25, 2020
- Posted by: Adela Smadea
- Category: News
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The year of 2020 has brought so many challengers, even the most skilled marketers might have failed in creating successful virtual campaigns. The pandemic, wildfires, protests, elections have all changed everything we knew about ourselves and the world around us – and we still have four months to go. By now, most marketers should have
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How to Create Small Screen Content for a Big Engagement Impact
- September 18, 2020
- Posted by: Adela Smadea
- Category: Social Media
The best things come in small packages and that goes for your content as well. Whether we talk about short videos and writing pieces or content optimized for small screens, optimizing your website and social media posts can skyrocket your engagement stats. With more than three billion smartphone users worldwide, it’s mandatory for marketers to
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What Is Customer Experience (And Why You Should Care)
- September 6, 2020
- Posted by: Adela Smadea
- Category: Marketing
Do you want to know what customer experience is? It is everything. Customer experience is the reputation you create with your customers. Great customer experience can skyrocket your business growth. Okay customer experience may just help you keep your business stay alive. Bad customer experience, however, can bury your company in no time. Just like
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How to Use Instagram Reels to Improve Your Marketing Strategy
- August 30, 2020
- Posted by: Adela Smadea
- Category: News
With TikTok now being the most downloaded app on the planet, other social platforms felt the pressure to get back on top – Instagram included. The social app best known for putting a spotlight on photos became surpassed by the Asian giant TikTok, which is all about video content. Therefore, the team on Instagram (also
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5 Basic Marketing Hacks That Make a Big Difference
- August 23, 2020
- Posted by: Adela Smadea
- Category: Marketing
Stagnation is probably one of the most difficult stages of a business – and unfortunately, it happens to everyone at some point. Regardless of the strategies you apply, there is just no spike in numbers. Whenever this happens, I always like to go back to basics. Although trends are always changing, there are a few
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4 Myths About SEO Everyone Should Stop Believing
- July 4, 2018
- Posted by: Adela Smadea
- Category: Marketing
If things seemed blurry before, it’s all clear as day now: SEO is mandatory for your online success. In fact, the area of Search Engine Optimization is so important, endless consulting companies claim to have found the Holy Grail to virtual popularity and, ultimately, increased sales. But are things really that simple? Can anyone just
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How Mobile Is Taking Over the Virtual Market Experience
- June 27, 2018
- Posted by: Adela Smadea
- Category: Innovation
As we speak, at least 40% of online transactions are happening via mobile. Whether it’s a browser, an app or even the App Store itself, the world is headed towards smartphone shopping. But are marketers ready for this change? As the mobile industry keeps getting better with every second, businesses worldwide are striving to improve
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These Facts Will Change How You See Digital Marketing for Good
- June 20, 2018
- Posted by: Adela Smadea
- Category: Marketing
By this point, it’s already clear as day that we’re at the peak of the digital era. Whether it’s smartphones, television or computers, very few days pass by without using technology in one way or another. As marketers, it’s our duty to follow the crowd and focus our strategies towards the latest trends. Just like
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This New Facebook Tool Lets Users Rate Your Customer Service
- June 13, 2018
- Posted by: Adela Smadea
- Category: Marketing
The world of virtual advertising is about to change for both customers and marketers. Due to the new ‘Leave Feedback’ tool designed by Facebook, customers can rate the service quality for every advertiser they collaborate with. Now considering that Facebook is the most often accessed platform in the world, it’s time to take a second
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Is Your Marketing Platform Really That Intelligent?
- June 6, 2018
- Posted by: Adela Smadea
- Category: Innovation
Right now, the world doesn’t really look like we dreamed it would during the ‘90s. There are no flying cars nor robots taking over the world. What we witnessed instead is major progress made in terms of technology and how it helps us ease our daily life (just check the utility of Siri or Alexa!).